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The campaign is designed to raise awareness of the risk factors faced by drivers through a series of powerful posters which tackle key issues such as texting whilst at the wheel, using a child safety seat correctly, checking tyres and not driving when tired.

Fronted by famous faces from the field of sports and entertainment, the campaign’s ten celebrity ambassadors include Formula 1 racing driver and double world champion Fernando Alonso, 14-time Grand Slam tennis champion Rafael Nadal and singer-songwriter Pharrell Williams.

As part of the Caravan and Motorhome Club’s association, the recently rebranded club is committing to help spread the campaign’s hard-hitting message to its members and have its branding featured in the UK outdoor advertising facilitated by JCDecaux.

Nick Lomas, director general at the Caravan and Motorhome Club, commented:

“With the number of trips taken by caravans and motorhomes set to increase by 400,000 over the next five years, it’s vital to ensure our members are enjoying their touring holidays as safely as possible.

“We’re committed to using our club’s influence to drive the FIA’s #3500lives campaign in the UK and will be maximising our social media and marketing channels to support and spread its crucial road safety messages.”

Translated in 30 languages, the campaign #3500LIVES is now live in 30 cities worldwide and will be rolled out in more than 70 countries by the end of 2017. It is estimated that during the launch phase the campaign will be seen 1 billion times. For more information visit www.fia.com/3500lives

For more information please contact the Caravan and Motorhome Club on 01342 326 944 or visit www.camc.com.

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