Been doing a lot to improve search engine rankings lately and had some pretty good results but since we started in 2003 I have never been able to get touring and tenting on the first page of google search results using the keyword "caravanning" this is because we haven't got caravanning or similar in our name. So for example the camping and caravanning club have a head start whereas touring and tenting struggles. So today I was chuffed to bits (how sad is that) to find touring and tenting not only on the first page but 2nd with the key word "caravanning"
For any reading this it probably doesn't mean a lot but to me its a big deal and gives me a kind of personal endorsement that the redesigns have or are have a positive affect. Better search results mean more visits, more visits mean more members and with luck more activity all round.